Author Topic: Firing Bill O'Reilly Is Looking Like a BIG Mistake -- Fox News Falls to Last Place  (Read 663 times)

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Offline 240B

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The Daily Wire
BY: JOHN NOLTE MAY 17, 2017


For the first time in nearly 15 years, Fox News could be on the edge of losing its dominance in the cable news wars. On Monday the embattled network dropped to last place, behind both MSNBC and CNN in the primetime 25-54 age bracket, the one most coveted by advertisers. In total primetime viewers, Fox handily beat CNN but lost by a hair to MSNBC.


Other than beating CNN in the primetime demo, pretty much the same thing happened Friday. The left-wing MSNBC bludgeoned Fox with 503,000 demo viewers compared to just 371,000.


While it is fair to argue to wait and see how things shake out, it is also fair to draw a straight line from the firing of Bill O'Reilly and a Fox News that, for the first time in more than a decade, looks vulnerable.


Whatever you might think of O'Reilly, by firing him, Fox broke the First Rule of Scandals, which goes something like this… If you are a big corporation that relies heavily on public goodwill, you leave it up to the customers to render the verdict on a scandal, or you risk an existential crisis against your brand.   


(full article at link)
http://www.dailywire.com/news/16554/firing-bill-oreilly-looking-big-mistake-fox-news-john-nolte#
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Offline jmyrlefuller

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Actually, advertisers prefer 18-49, and we don't watch cable news.
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