Donald Trump's volatile presidential campaign may be hurting the real estate mogul's business and brand, says one Trump biographer.
"I'm hearing in the last two weeks that his brand equity is plummeting," said Michael D'Antonio on CNN's "Reliable Sources" Sunday, saying that he was "quite privy to good data" on the topic.
"He's actually now perceived as boring -- not by the elites, but by the middle class."
D'Antonio, author of "The Truth About Trump" and "Never Enough: Donald Trump and the Pursuit of Success," said polls of Republicans without a college education show the demographic is "turning off to his brand."
"They may still vote for him," D'Antonio said, "but this is really doing long-term damage to his businesses."
http://money.cnn.com/2016/10/16/media/donald-trump-brand
